What Makes These Ads So Addictive? #3 Will Blow Your Mind!

Author

Andy at Growth Catalyst Club
December 10, 2024

In partnership with

Have you ever seen an ad so good it makes you stop scrolling and think, “Wow, that’s genius”?

Today, I’ll show you 5 of the top-performing ads that do just that — and why you need them in your swipefile.

But before we continue, check out AdQuick, real quick!

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#1 - Street of New York Interviews

This ad is sneaky in the best way possible. When you see it on your feed, it looks just like a casual street interview. But it’s not – it’s an ad cleverly disguised to grab attention.

Why Does It Work?

It addresses a common question skincare enthusiasts want answered. Hearing the answers from real people adds trust and credibility.

It highlights Korean skincare, a globally loved and trusted industry known for delivering results.

Viewers watch as people try the product live and share immediate reviews—instant social proof that the product works.

Stats:

Duration: 40 days

Platform: Meta

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#2 -  Variants That Win

This ad didn’t just run a single version – it used multiple variants to figure out what worked best. But here’s the real magic: They didn’t stop there.

They tested Variant 1, ran Variant 2, and then combined the best elements of both to create Variant 3 – a masterful blend of the two. Brilliant!

Variant 1:

Variant 2:

Variant 3: (Variant 1+ Variant 2!)

I will tell you an important lesson from this campaign but before then,

Why Does This Ad Work?

The headline “Korean Skincare for Women Over 50” is direct and speaks to a specific audience, making it feel personal.

The close-up of a woman with glowing skin connects emotionally, showing the aspirational results the audience wants.

The “NEW” tag and “+ free shipping” add urgency and reduce hesitation, making it easier to say yes.

Important Lesson from the Variants:

You never know what works until you test. Variant A, Variant B, and the combo (Variant 3) show the power of tweaking and combining ideas to create a winning ad.

Stats:

Duration: 30+ days

Platform: Meta

#3 - My Husband is Ripped But…

Here’s a Brickell ad selling their 16 piece trial men skincare product And It’s been running for 50 days!

Like Ad 1, it looks like a normal trend. A man and his wife in the gym. So it’s hard to tell it’s an ad and hence, it passes the scroll test.   

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