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- What Makes a SaaS Ad Go Viral? These 5 Examples Show You How
What Makes a SaaS Ad Go Viral? These 5 Examples Show You How
Andy at Growth Catalyst Club
December 17, 2024
In partnership with
It’s one thing to write an ad. It’s another to write a mind-blowing ad. And it’s a whole different game to see it perfectly executed.
Today, I will be showing you 5 of these ads in the SaaS niche and why I think they meet the mark!
But before we continue, say thanks to the sponsor of today’s newsletter!
Marketing strategies from industry leaders like the NBA, Liquid Death & Oatly.
Behind-the-scenes stories of campaigns that crushed it.
Actionable tips to boost your results today.
#1 - Teaching No-Code at UC Berkeley
This ad is like flexing your muscles and holding a trophy, you don’t need to say you’re a winner; it shows. Triple padded with authority and credibility! And that’s what makes it sell
Why It Works:
Social proof by dropping a big name! Teaching at UC Berkeley makes the speaker sound super credible. It’s like saying, “Even the smartest students need me.”
“Anyone can do it” Even if they have no coding skills” is broad targeting under a specific audience. If anyone can do it, it means that the process is easy, communicating convenience to viewers.
Proven content; He teaches the same curriculum in his own program , so it’s trusted and tested.
Silicon Valley Vibes: Mentioning “Silicon Valley” makes this sound elite.
FOMO (Fear of missing out): “40 highly motivated students” makes you feel like you’re missing out on something big.
Before you move on to ad 2, quickly check out Hubspot!
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Marketing strategies from industry leaders like the NBA, Liquid Death & Oatly.
Behind-the-scenes stories of campaigns that crushed it.
Actionable tips to boost your results today.
#2 - The Hollywood Blueprint for Going Viral
This ad is like getting Hollywood secrets on a fast-food budget, quick, easy, and it works.
Why It Works:
Instant Curiosity Hook: “I’ve cracked the code” pulls you in, it feels like insider info that nobody else knows.
Powerful Social Proof: 30 million views, 400,000 followers, and brand deals with Adobe, Meta, and more, that’s like dropping a mic, twice.
Relatable Problem Solver: Saying “you don’t need fancy tools, just a phone and free app” makes it easily available for the everyday person, hence tackling a major objection.
Clear, Big Promise: Learn “scroll-stopping videos proven to blow up your accounts”, specific and benefit-driven.
Bonuses to make the offer stronger: VIP community, strategy calculator, and success stories make this feel like way more value than just a course.
#3 - Animations!
I’ve been seeing animation ads lately, thanks to the rise of AI but this particular ad? Spectacular!
It brings out your inner child by turning fraud prevention into a superhero movie. You know, bad guys, red flags, and a hero to save the day.
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