Top Labor Day Ads For E-commerce

This will make you an extra 5-7 figures this Labor Day

Author

Andy at Growth Catalyst Club
August 20, 2024

It's that time of year when e-commerce brands get ready for the holiday season—a critical period that could shape their business's future for the next year.

With increasing demand, it is unlikely to come unprepared and survive the competition.

But while striving for survival, it is important to remember the focus: your customers.

Why?

They are looking for one thing: “how to get more for less,” or simply, “how to save while feeling like they're ripping you.”

And when you can give them what they want, you've won them.

One of the signs we've entered the holiday is Labor Day.

You see, holiday sales might seem simple, but they’re also easy to mess up, especially when going digital.

Most eCommerce stores make crucial mistakes when running holiday promotions, leading them to generate customers who never buy again while barely making any profits.

This happens because they don’t know what offers, ads or emails to run to maximize profits while not hurting their brand value with crazy discounts.

And if you've ever found yourself in that situation…

That’s about to change.

Here’s the deal:

There are two simple marketing ideas to help you outsmart the competition and still retain a horde of new customers during this period (even if you're a small brand).

1. Dialed-in ad copy: While "get more for less" is key, a perceived sense of value is what TRULY triggers customers to buy. Your ad copy should convey this value.

Here's an example:

This old-school Labor Day ad is a perfect example. It was torn off a page in the August 28, 1958 edition of the Union Sun & Journal of Utica, NY.

As simple as it looks, if you're a sucker for parties or movies or a simple outing with friends…

It could make you or anyone eager for a holiday weekend celebration wanna snatch this, even without an offer.

Here’s another example.

I love the way this ad copy starts and of course, getting up to 5k off sounds super valuable.

To get this "value" right, it is important you develop a good eye for crafting good ads.

This could mean spending 3-6 months consistently studying good ads if you're not already an experienced copywriter, and you'll do really well.

2. Make an Irresistible Offer: This is where it gets tricky.

Something business owners don't yet understand when running a campaign is that different offers work for various niches.

You could try all of the "$X off", "X% off," or "Free Shipping," and it still won't work for you.

Why?

All products can't magically be sold the same way.

You'll have to keep testing to find out what works for your audience and what doesn't…

And sometimes, even piss them off, or worse, lose a few.

But when you've finally found that “sweet spot,” you’ll be glad you did.

The secret to a successful Labor Day campaign is mastering these two elements…

And every other marketing gimmick will fall into place.

Looking at all this, it's easy to escape the hard work, rely on guesswork, and hope something hits.

But some brands would rather cut all that time spent by half, by leveraging on the framework of thriving brands.

They'd prefer multimillion-dollar, battle-tested templates from other brands, than starting from scratch.

It's just like reading a book about life to escape terrible life experiences.

If that’s what you’re looking for…

Then, I've got something just for you.

After spending over $10,000,000 profitably on ads for our clients at Adsora.

We brought all our winning ad campaigns together, sat at a round table, and studied them to see what made them "winners"…

And that study yielded 7 different winning ad copy templates we can use consistently without throwing in thousands of dollars in the name of guesswork.

But it doesn't stop there.

Thinking about what you might be going through, we got the entire campaign framework ready for use.

It's a simple plug-n-play framework that when followed religiously, can make anyone a ton of sales these holidays.

You’ll also get a winning Labor Day Promo strategy, Labor Day offer, email templates, and ad creative templates.

Templates that have gone through tests, so you don't have to.

It'll also help you:

  • Take out the guesswork from writing ads that work.

  • Figure out which offers work best for your products.

  • Finalize on a strategy for your campaign.

  • Rule out the audience you should NEVER run Labor Day offers to

  • Set up a winning campaign funnel without spending weeks on planning and strategy, only to come out with different test angles that'll cost a lot.

  • Effortlessly craft launch emails to "hijack" new buyers and turn them into loyal customers. These emails worked for our clients in the past (and they'll be available for your use)

Applying these ideas would be a complete game changer for you this holiday, especially if you're an e-commerce brand owner or decision-maker.

It's a whole campaign setup waiting for you to simply install in your business, and you're good to go.

Go here to see if it's something you want.

— Andy

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