#1 Pattern Interrupt - Before/After

B2B ads don’t have to be boring. What’s great about this ad is the pattern interrupt. You certainly wouldn’t expect to see animals in your LinkedIn feed. If you do, you stop the scroll.

#2 Before/After - Specific Competitor

This ad is a perfect example of great positioning leveraging competitor’s weaknesses.

#3 Pain-oriented Meme

People use social media to get entertained. Simple meme ads perfectly accomplish this. Once people laugh, like & share, your CPM, and CPL will go down.

The next 3 ads are different variations of lead magnets.

#4 Lead Magnet - KPIs

#5 Lead Magnet - Research Data

#6 Lead Magnet - Actionable Research Insights

#7 Direct Offer

Just a short and sweet ad with the main value proposition “Onboard Globably in 90 seconds”

Rippling does a good job of visually showing the existing situation of their prospects.

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