Top 7 B2B SaaS creatives you need to know about right now

And the hidden principles on why they convert like crazy

Growth Catalyst Club

Over the last 30 days, I’ve collected some fire creatives for you to steal and crush your quarterly goals. Enjoy!

#1 “Show the numbers ” by Typeform

Why it works:

  • They know what their audience wants.

  • They give them what they want (the data).

  • This way you can attract the right buyers, get their email, and sell to them.

#2 “Talk to Me “ By Roofr

Why it works:

  • Talks directly to the target audience.

  • Shows the demo.

  • Shows tons of social proof.

  • Soft call to action.

How to improve:

  • Replace the logo at the beginning of the video with an outcome-driven message. (what they want)

  • Address common pain points of other CRMs roofers use.

#3 Dream outcome - by Shopify

Why it works:

  • Hook with the dream outcome in action.

  • They hired Mr Beast. Leads to more trust.

How to improve:

  • Add more proof that anyone can do it(not just Mr beast)

#4 Guide/Checklist - by BambooHr

Why it works:

  • Calls out their ideal customer profile.

  • Gives them what they want in exchange for their contact info.

How to improve:

  • Add “Step-by-Step” to the text.

  • Test adding “free” language.

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#5 Comics Style - by Agent CRM

Why it works:

  • Comics style

  • Talks to the desire to remove monotonous work.

How to improve:

  • Make the font more readable

#6 Lead magnet - by BidSketch

Why it works:

  • Gives their end-user what they want in exchange for their contact info.

How to improve:

  • Add “Flll-in-blanks” to the name.

#7 Need help? - by Infinity

Why it works:

  • Hooks people in with a great lead magnet.

  • The landing page educates on how it works.

How to improve:

  • Remove distractions from the landing page

- Andy

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