Growth Catalyst Club

Top 6 Real Estate Ads Swipes

Today I’ll be sharing with you some of the best ads I’ve collected in the real estate industry.

#1 A generous cash offer

• Landing page: Meta Form.

• Active for 67+ days.

Why it works:

• The copy is specific to the audience in the area.

• Creative shows the area + house prices implying they can get a similar offer.

• Promises an instant “generous offer”.

• Removes all objections.

But what’s even better than this ad?

#2 Get the Valuation

• Landing page: Facebook ads form.

• Active for 230 days.

Why it crushed:

• This ad is even better than the ad above because it doesn’t directly pitch people to buy their house. This means it targets a much much broader market of people who just want to know the value…

• That means they won’t sell today but at least when they’re ready to sell, they know what your offer is and they’re more likely to call you.

#3 We’ll Buy It Back

• Landing Page: Facebook Forms.

• Active for 39 days.

Why it works:

• It’s free to look at the hotlist.

• The list is “hot” implying its novelty.

• Under $300k makes it more accessible for most people.

• “distressed sales” implies a good deal.

• Offers a guarantee "We’ll buy it back in 18 months if you don’t like it”. (I like that asterisk there though)

• Removes objections. “no obligation to buy”.,