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Top 6 "Get Fit" Ads for Women
(And why they convert like crazy)
Andy at Growth Catalyst Club
May 07, 2024
Growth Catalyst Club
Top 6 "Get Fit" Ads for Women
Weight loss is one of the biggest markets in the US. About 33% of Americans are overweight. And today, we’ll review some of the best-performing ads in this market specifically targeted to women.
Disclaimer: We are not affiliated with any of these products. We are not aware of the quality of the products advertised in these ads. This content is for educational purposes only. Do not buy any health products without consulting your doctor.
#1 4 Facts about…
Active for 95+ days
Monthly Visits:600k+
Why it works:
This ad is made in a viral format, which makes it not look like an ad.
This exact format is what makes it viral because it increases watch time.
And of course, it makes a big claim “lose up to 15% weight with one weekly shot”. The word “weekly” can be understood that it’s going to be just one week here.
#2 A “how“ question + answer
Active for 80+ days
Monthly visits:150k+
Why it works:
It starts with a question which makes people want to finish the video if they want to know the answer.
It talks about a unique mechanism “somatic workouts”.
It gives people a sneak peek into what it is and how easy it is.
How to improve:
The copy is too direct and pushy. It excludes a big chunk of the audience who have not labeled their emotions in their head. I’d make it more friendly and try to talk to them in a 3rd person.
#3 This is not how you do it.
Active for 35 days
Monthly visits: 6k+
Why it works:
Uses celebrities as an authority to get more trust.
Uses a hook that identifies with the thing this audience is thinking of doing: “cutting carbs”.
How to improve:
The copy is too direct and pushy. It excludes a big chunk of the audience who have not labeled their emotions in their head. I’d make it more friendly and try to talk to them in a 3rd person.
#4 A transformational story
Active for 80+ days
Why it works:
It’s disguised as someone’s story.
It talks about the end outcome they actually want, which is “being desirable”.
It gives them a timeline of when the results can be achieved: “28 days”.
It gives a little bit of a preview of how the app works.
#5 Reasons to avoid
Active for 70+ days
Monthly visits:85k+
Why it works:
Women care about getting the end result. And there are a lot of options to do that. That’s why they have to know what to avoid to narrow down the options. This ad appeals to their desire to know what to avoid.
It also talks about “instant” outcomes.
#6 “I should’ve never bought this…”
Active for 44+ days
Monthly visits:100k+(on a decline)
Why it works:
It doesn’t look like an ad at all. Even the FB page is disguised as an organic post.
It’s disguised as a negative review, which makes people watch and know.
How I can help:
Spending over 10k/mo on Facebook? I’ll personally do a complete account and funnel audit for free (limited to 4/mo). Click here to start.
Need help with ads or marketing? Get 1-1 time with me here.
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