- Growth Catalyst Club
- Top 5 Guerrilla Marketing Campaigns
Top 5 Guerrilla Marketing Campaigns
Use these 5 Guerrilla marketing campaigns to inspire you to take action.
#1 Redbull trash
In '94, Red Bull used London's garbage bins to create an illusion of high demand. They put crushed cans in key locations to convince people that everyone was drinking Red Bull—no ads needed.
#2 Deadpool on Tinder
During the 2012 launch of Deadpool Marvel masked Deadpool appeared as a potential match for some Tinder users.
If you swiped right, you'd land on a page where you could purchase tickets.
#3 IHOP rebrand
IHOP faked its name change to IHOB (International House of Burgers).
It worked and drove millions of social media impressions and they sold 4x as many burgers in the weeks that followed.
#4 QR Code Drones
Paramount used drones to display a functional QR code in the sky over Austin, TX.
#5 Nuns at Saastr.
Chargebee dressed people as nuns who held old tablet-sized "10 Commandments of SaaS," which led to many people taking pictures & sharing them on socials. They also landed a 90-second interview. So in the end, they achieved their goal of getting noticed by an expensive B2B audience at a very low cost.
Remember, inspiration is perishable - act on it immediately. So if you got inspired and done the thinking → take action.
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