Top 4 weight loss ads

(And why they convert like crazy)

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Weight loss ads

The weight loss industry is one of the biggest industries on the planet, yet it is difficult to crack.

On one side, people feel motivated to lose weight but hate going through the process. On the other hand, brands and businesses are pulling every trick in the book to get their feet into the door.

It feels like passionate, timeless, hot, cranky tension between two partners. Will the boy(the brand and businesses) get the girl(people) to fall in love with him?

I guess you need to find out what tactics and strategies are being used to do so.

#1 A story from a customer

Why it works:

  • There are multiple layers that make this ad work. The first thing is the UGC format, which is skyrocketing on Facebook and TikTok because it feels more organic and less salesy compared to a traditional ad setup.

  • The second thing is that the script is amazing. The creator shares her struggles with losing weight and the reason for her struggles. She also discusses how she found a program that benefits her and what the program is all about.

#2 Doc talks about obesity.

Why it works:

  • He projects himself as an authority in the field of losing weight by taking the likelihood of a doctor, which gives him the license to be heard by his audience

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#3 The hot baddie in a red dress.

Why it works:

  • This ad slaps its target audience with the benefit of fitting into nicer and sexier clothing.

  • It also reminds them of the good old days when they were slimmer and attaches that idea with the hope of transformation with their product.

#4 Look at these abs, ladies and gentlemen.

Why it works:

  • This ad future-paces you with the benefit(the transformation) you get when you use their product.

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