#2 Product demo

• Platforms: Meta​

• EST. Spend $: 286,547.80

• Active for 102 days

• Landing Page

• Full creative link

Why it crushed:

• The hook does 2 things: 1) calls out the problem, and 2) hints that there’s a solution.

• Demonstrates the product from any angle.

#3 Test results

• Platforms: Meta​

• EST. Spend $: 432,551.28

• Landing Page

• Full creative link

Why it crushed:

• A different hook without any words that makes people pay attention.

• Short creative that potentially makes people re-watch it, driving CPMs down.

#4 A story from a customer

• Platforms: Meta​

• EST. Spend $: 343,675.50

• Landing Page

• Full creative link

Why it crushed:

• Attention-grabbing opening line.

• Thorough explanation of why the Noom app can be helpful in achieving their goals.

• Use of personal experience to add credibility.

• Simple and straightforward language.

• Specific and concrete examples are given.

• Use of visuals to illustrate the app's features and educate the audience.

• Clear CTA at the end.

To make it even better, I would

• Including more diverse examples and references to showcase the inclusivity of the app.

• Provide some statistics or scientific evidence to support the effectiveness of the app.

• Using doctors to add authority.