#1 That’s not what you think

• Platforms: Meta​

• EST. Ad Spend: $962,363.78

• Landing Page

• Full ad creative link

Why it crushed:

• Qualifies the perfect target persona (men with wives).

• The stop-scroll visual is perfect for this audience 😅 

To make it even better, I would:

• Add more storytelling elements that appeal to men’s desires.

• Add a call to action at the end.

#2 Educational

• Platforms: Youtube​

• Views: 5.5M

• Est. Ad Spend: $720,583.76

• Full creative here

Why it crushed: it educates the audience on the problem and provides a solution, while holding the attention throughout the video.

To make it even better, I would:

• Increase the trust by including more scientific evidence or testimonials from experts to support the claims made in the ad.

• Mention potential product side effects that are actually benefits to increase credibility.

• Test this hook: “Why regular soaps are damaging your skin, and you don’t even realize that”

#3 Changing beliefs

• Platforms: Meta​

• EST. Ad Spend: $1,003,989.14

• Landing Page

• Full ad creative link

Why it crushed:

• The hook makes you pay more attention because what if you’re actually been lied to?

• They explain how the process works in a relatable way.

• They use authority to influence people by featuring big news publications.