- Growth Catalyst Club
- Top 12 Behavioral Psychology Tricks
Top 12 Behavioral Psychology Tricks
(And How They Influence People to Make Decisions)
Growth Catalyst Club
Top 12 Behavioral Psychology Tricks (And How They Influence People to Make Decisions)
If you are new to GCC, I’m immensely happy to have you here!
This post is inspired by Influence: The Psychology of Persuasion by Robert Cialdini. (Warren Buffet, Charlie Munger, and Alex Hormozi love this book). So if you like the post I would 100% recommend getting the book too.
Now let’s get to it…
#1 "The Give-and-Take Effect"
To increase your chances of getting something, you have to give first.
People feel indebted to those who do something for them or give them a gift, even if it's something small.
Free information (AKA lead magnet), free sample, free product. These things are not so free at the end.
A waiter increased their tips by 14% when given two mints after dinner. If the waiter left one mint with the bill and returned quickly to offer a second mint, the tips increased by 23%.
#2 "The Crowd Effect"
People often look to others when unsure about what to do, like how laugh tracks in comedy shows influence viewers to laugh.
I am guilty of making my restaurant decisions based on the number of 5-star reviews alone. (Reply to this email if you do the same haha).
This proves a point of why having genuine reviews is so important when selling something.
According to the Emplifi research, 87% of consumers said that real-life customer reviews/ratings have a greater impact on purchasing decisions compared to influencer/celebrity reviews (50%).
5-star reviews matter, but their quantity matters, even more.
#3 "Commitment & Consistency"
We are more likely to do something after we've agreed to do that verbally or in writing.
Once we decide to do something, we often feel like we have to stick with that decision. We might even start thinking that what we are doing now matches what we've always thought and done, even if it really doesn't.
This is especially true for older people. Older people are proven to become "set in their ways" according to this research.
So if you verbally ask someone to commit to something, the likelihood of that action increases.
One study showed that the relative frequency of choosing healthy products was higher (69%) in the groups with activated prior commitment than in the control groups (31%).
I hope his wife didn’t talk to herself.
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