These 5 Fitness Ads are so Powerful They Get Into Your Head

...And here’s how they work!

Author

Andy at Growth Catalyst Club
November 05, 2024

  • Have you seen an ad that stops you in your tracks and sticks with you, long after you saw it? Today, I will show you 5 of them and why they work.

Growth Catalyst Premium Club

To read the full newsletter instead of just 2 top ad breakdowns every week, join Growth Catalyst Premium Club.

Have a question about the club? Reply to this email with your question.

Top marketers and business owners are joining the Premium to get the edge over their competitors.

#1 - Solid Stories

Cinderella, Spiderman, and this ad. What do they have in common? A gripping story! Stories will always sell. You just have to tell a good one! And this ad, tells a good one! Currently, there are 4 variations of the ad running.

Why does the ad work?

The ad tells a typical transformational story, of a consumer with a similar problem as the reader, who already tried the product 

Though briefly, it follows a simple framework, B-A-B, meaning, Before, After, Bridge.

Before - Same problem the reader currently has.

After - Where the reader aspire to be, their desire, the result they want.

Bridge - Sold the click as the solution to their problem, the key to getting their desire.

Using a man dressed like a doctor as the narrator is social proof. It gives weight and authority to the ad. 

The ad uses ultra specific and power words to increase believability. e.g “German researchers”, “170 worth of scientific data”, “Discovered”, “728%” etc 

One thing that stood out the most about this ad is the unique mechanism! It is new, curiosity driven and never heard of before.

Think about it, “The Rice Hack”. You mean using rice to lose weight? Interesting! 

Use of testimonials of other customers adds more proof and towards the end of the ad, the narrator created a common enemy, urgency and FOMO - Fear of missing out in the reader! 

I wouldn’t outrightly copy the ad but it has a structure worth modeling. 

#2 - Reviews

At first glance, it looks like a normal bland ad. Right? Wait a minute…

Why does it work?

Reviews will always work because they prove the product works. But there’s something distinctive about this ad. The tiniest details!

The use of the line “Available at Walmart” tells the reader the product is within their reach and easily available. They just need to check the nearest Walmart! 

“Sold out 3x Amazon” is a 5-star padded social proof! People love best sellers! They simply think, "If it's sold out, it works!”

Use of appealing visuals, and colors.

Get the other 3 top performing ads by joining the Growth Catalyst Premium Club

Want to improve your ad performance? Join top marketers, media buyers and business owners getting access to premium-only content.

Upgrading to premium means:

  • You unlock more premium content like premium-only deep dives, 2-3x more ad reviews, and 2-3x more ad roasts.

  • You get instant access to all past 150+ ad reviews

  • Get access to all our marketing templates and swipes (updated monthly).

  • Get access to our courses (updated monthly).

  • 30-day 100% unconditional money back guarantee

Whenever you’re ready:

Daily News for Curious Minds

Be the smartest person in the room by reading 1440! Dive into 1440, where 4 million Americans find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight. Subscribe to 1440 today.

If this email gets into your “Promotions” folder, move it to the primary folder so you do not miss out on future issues!

Reply

or to participate.