- Growth Catalyst Club
- Posts
- The Secret Behind Beauty Ads That Sell Confidence Instead of Just Products!
The Secret Behind Beauty Ads That Sell Confidence Instead of Just Products!
Andy at Growth Catalyst Club
December 10, 2024
In partnership with
I sent a newsletter earlier but, I was so excited I had to show you these ads too! Especially #1!
They are beauty ads and they show the secrets behind why beauty ads sell if you come from any of these angles!
But before we continue, take a moment to check out ListKit, they make your client acquisition process easier and faster!
Cold Email Setup Offer
We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. We’ll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.
#1 - Crush Your High School Reunion
This ad makes you feel something. Right away, the hook “Crush Your High School Reunion” grabs attention.
It’s playful and emotional, making you think about looking your best at a big event.
Why does it work?
Relatable Hook: It speaks directly to people who want to feel confident and impressive, especially at important milestones.
Luxury Visuals: The product looks high-end with sleek packaging and a creamy texture, making it perfect for someone who values quality.
Focus on Transformation: This isn’t just about skincare, it makes you feel good about yourself and boost your confidence.
Minimalist Design: The clean look of the ad makes it easy to focus on what matters, the product and how it can change your life.
Why It Wins: This ad doesn’t just sell a moisturizer. It sells a version of you that’s more confident, radiant, and ready to shine.
Before you move on to ad 2, quickly check out Grapevine!
Unlock new growth with strategic UGC campaigns
Grapevine is the secret weapon for growth stage consumer brands utilizing paid social for acquisition. Our team seamlessly manages the creative ideation through production, delivering authentic UGC that cuts through competitive noise. We help you scale efficiently, reaching new audiences and breaking through performance plateaus. With Grapevine, you'll expand your team's capabilities without increasing headcount, reduce CPAs by 25%, and transform your paid social strategy with powerful, educational content that converts.
#2 - Gentle Toner for Sensitive Skin
The ad speaks to people with a common problem, sensitive skin. From the headline to the design, everything is made to feel calming and trustworthy.
Targeted Headline: “Gentle Toner for Sensitive Skin” makes it clear who the product is for. It’s simple and relatable.
Key Benefits Listed: Words like “Soothing” and “Hydrating” address common worries for people with sensitive skin. It builds trust right away.
Trust-Building Icons: Labels like "Alcohol-Free" and "Vegan" show that the product is safe and ethical, which matters to careful buyers.
Effective Visuals: The bottle is front and center, and extras like “10% Licorice Water” highlight its unique features.
Why It Wins: This ad solves a problem many people have. It’s easy to trust, easy to understand, and easy to love.
Get the last top performing ad + The big secret by joining the Growth Catalyst Premium Club
Want to improve your ad performance? Join top marketers, media buyers and business owners getting access to premium-only content.
Upgrading to premium means:
You unlock more premium content like premium-only deep dives, 2-3x more ad reviews, and 2-3x more ad roasts.
You get instant access to all past 150+ ad reviews
Get access to all our marketing templates and swipes (updated monthly).
Get access to our courses (updated monthly).
30-day 100% unconditional money back guarantee
Whenever you’re ready:
Follow me on YouTube to learn how to create, and scale Facebook ads profitably. More newsletter episodes are coming!
Get more leads and customers by advertising your product/service to over 15,000 business owners and marketers subscribed to our portfolio of marketing newsletters. Click here to get started(spots are limited).
If this email gets into your “Promotions” folder, move it to the primary folder so you do not miss out on future issues!
Reply