Roasting this mobile app ad and Showing How To 2X Their Performance

Today, we’ll be roasting some ads and show you how to 2X their performance.

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#1 - Nanni AI: Your Baby Translator

• Landing page 

• Active for 30+ day

• FB Library

Roast:

• Starting with the positives. I like the hook a lot with the baby crying. The sound of a crying baby is designed to capture our attention more than other things in the environment. So this is very powerful. I would use it in as many of their ads as possible.

• No subtitles. I am a busy mom who took a few minutes to scroll through my feed when at work and if I couldn’t read the subtitles, I am gone. You lost me. So there’s definitely room for improvement here.

• No visuals backing up the script. The ad is talking about the doctors and research but it doesn’t really show any visuals to emphasize the message visually.

• Ultimately, the call to action is pretty weak, showing a polished animation of the app and both Google and apple play stores. I would show them how to exactly install the app instead. When we tested call to action, a screen recording of actually installing the app was the most powerful for mobile apps.

So here’s how to 2x their ad performance:

After running ads for at least 10+ mobile apps, and managing over $10M in FB ad spend over the last 5 years, here’s what I would do:

• I’d go with the ads related to the security and health of their baby. Most of their ads are related to crying in general. They don’t specifically talk about red flags or potentially dangerous things crying can mean.

• Adding this urgency can mean a 2x conversion rate and most importantly 2x more revenue.

  

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