Roasting 3 Agency Ads And Showing How to 2x Their Performance

#1 - Who Are You?

There’s a lot going on in this ad. A whole lot.

But let’s start with the good part. 

The use of specific numbers. “600+ Targeted Followers Per Month” is clear and measurable, people love specifics.

There’s social proof, “5-star rated” and “Money Back Guarantee”, these help build credibility.

While these are good things to include in an ad, there are way better ways to put them.

The Roast:  

The design is poor and too cluttered. Too many colors, hashtags, and text blocks. It’s hard to read and it feels overwhelming.

The hook goes against even basic copywriting!

Why is the ad about you?

“Google us?

That’s bad news because nobody cares enough to Google you.

To your readers, it’s just another ad on their Facebook feed that they can’t wait to skip. What makes you think they’d stop whatever they’re doing to google you?

That aside, there’s no emotional appeal. It doesn’t speak to the frustration of slow follower growth or the joy of having a strong Instagram presence.

And no call to action. There should be a clear instruction for what to do next. “Grow My Followers Now.” 

How to Make It 2X Better:

Simplify the visuals: Use fewer colors and focus on the key message

Use a stronger hook. Make the ad about them, not you. Talk about their problem and what’s in it for them. 

Add emotion: Show them how followers = more business, more credibility, and more success.

Clear CTA: Tell them exactly what to do. Use something like: “Start Your Trial for $49” or “Grow My Followers Now.”

#2 - Boring Ads Don’t Sell

This roast is specifically for companies that advertise job openings

Listen, we get it, people are desperate for jobs, but that doesn’t mean your job ad should be boring, overwhelming, or impossible to read.

If you're putting an ad out, whether it’s selling a product or hiring for a role.

It needs to grab attention, speak to the right audience, and stand out from the sea of noise.

The ad is detailed with the role description, it focuses on expertise and uses a professional tone. But let’s be real,  it violates the fundamental rules of ad creation!

The Roast:

It has an overly long wall making it overwhelming and easy to scroll past. Something you should never do with your ads because no one wants to read an ad that feels like homework! 

Or maybe they’re testing candidates' patience too? 

No Hook. The opening line is boring. “Need to recruit for positions: Senior Media Buyer” doesn’t grab attention or sell the job.

No Emotional Appeal. It doesn’t inspire or excite candidates. There’s no mention of why this role is worth applying for. I mean, what’s in it for them?

How to Make It 2X Better

Start with a hook, grab attention immediately by speaking to their desires or aspirations.

Simplify the Copy. Keep only important details. Highlight the biggest perks, key skills, and why this job is exciting. Save the full details for the application link.

Add a Human Touch. Mention the team culture, career growth, or benefits. What makes this job unique?

A line as simple as “Work with a passionate team, grow your skills, and manage campaigns that deliver massive results.” goes a long way. 

Use a stronger, clearer and more direct CTA

“Apply now to take your career to the next level.”