Roasting 2 Newsletter Ads and Showing How To 2X Their Performance

Roasting 2 Newsletter Ads and Showing How To 2X Their Performance

Today, we’ll be roasting some ads in different categories and show you how to make them much better.

But first, let’s say thanks to our awesome sponsor today! 👇👇👇

#1 - The Arlington Bagel

• Landing page (they use lead forms)

• Active for 2+ day

• FB Library

Roast:

• This ad shows a picture of a girl who’s smiling. Yeah, it’s cool but how is it related to Arlington?

• The text is extremely small which might be hard to read for some people with poor vision.

• This ad uses lead forms to get subscribers in the newsletter, which will lead to cheap leads that are most likely low quality.

• “always know what’s happening in arlignton” might not be a super specific benefit leading to lower conversion rate.

So here’s how to 2x their ad performance:

After running ads for 20+ newsletters, and managing over $10M in FB ad spend over the last 5 years, here’s what I would do:

• I’d run ads directly to the landing page and use co-regs to offset the subscriber cost and increase subscriber qualtiy.

• I’d create creatives with pictures of well-known places in Arlington.

• I’d work on testing different value props e.g. “Top events in Arlington, Breaking news in Arlington” etc. And potentially run all of these different campaigns simultaneously if they’re working to increase the scale.

• One major thing that is not addressed here is “how is this different from other news sources”.

#2 - The Narcissist Detox

• Landing page

• Active for. 10+ days

• FB Library

Roast:

• This entire newsletter strategy is to get people to click on the ad to read the content first before subscribing. Often, we don’t have time to read a 10-minute article, so it’s likely that their funnel is leaking a lot of people who could’ve subscribed otherwise.

How to 2x their ad performance:

Here’s what I’d do:

• They can continue with the current strategy but put a wall that requires people to subscribe to their newsletter.

• I would definitely test ads sending people only to the sign-up landing page without any content. That way they’re trained to read your content in the email app.

• I’d turn some articles into lead magnets that require opt in. and the first email sequence would be the lead magnet.

How we can help:

• We drove over a hundred thousand subscribers to the newsletter with Facebook ads, if you’d like to grow your newsletter faster using a team of pros, click here to book a call.

• Follow me on YouTube to learn how to create, and scale Facebook ads profitably. More newsletter episodes are coming!

• Get more leads and customers by advertising your product/service to over 15,000 business owners and marketers subscribed to our portfolio of marketing newsletters. Click here to get started(spots are limited).

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