- Growth Catalyst Club
- One simple change increased conversions by 80%
One simple change increased conversions by 80%
Learn how you can test it for your funnel
The Guardian was getting a lot of visitors, but the majority weren't registering.
So, they ran an A/B test where they tested their CTA area.
In the control variant, they had two options:
"Sign in to the Guardian" – which didn't have any perceived value.
"Start reading" – why do I have to sign in if I can just continue reading?
So, in one variation, they removed "start reading" altogether, and the "continue" button now was sending people to the old sign-in page.
80% increase in registrations and sign-ins.
So if you want to copy this test focus on your CTA area.
Are you giving your visitors too many options?
Is your Call to Action value-driven?
Are you highlighting the benefits of why they have to take their actions?
Thanks for reading,