Leaked: 8 Top 2024 Newsletter Creatives

And hidden reasons that make them work

Author

Andy at Growth Catalyst Club
April 02, 2024

Good morning! Today, you’re going to get some of the best-performing newsletter ads I’ve collected over the last 3 months.

#1 Thumbstop

Why it works:

  • Creative featuring a celebrity in the DTC marketing space.

  • Weird creative style with some stickers.

How to improve:

  • Vague hook. What does “supercharge” exactly mean? I’d make it more specific.

  • The ad doesn’t explain if the newsletter is free. I’d add that

  • No specificity in terms of numbers. I’d add how much money those “elite” media buyers generated.

Why it crushed:

  • Qualifies for the ideal audience.

  • Gives step-by-step instructions on how to get the outcome.

  • Adds a sweetener - a bonus.

Why it crushed:

  • Qualifies for the ideal and broad audience of “DIY investors”.

  • Explain a value prop in a specific and short way “Market, Stock, ETF news in 3 minutes/day”.

  • Has a giant call to action.

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