Growth Catalyst Club

9 Best "Special Promo" Ads And Why Your Business Needs Them

Everyone loves special offers, based on https://www.convinceandconvert.com/ - About 93% of Shoppers use a coupon or discount code throughout the year, which brings us to the point that a great offer isn't just a perk but a necessity for your business.

In this article, you'll discover essential techniques with examples explaining why certain approaches work. Rest assured, some of them might not be immediately apparent.

#1 “Up to” by Michael Kors

A well-known trick by big brands like Michael Kors - the main concept is to have a large inventory with some affordable items that can allow you to make significant discounts. This will allow you to create attention-grabbing headlines, boosting your CTR even if your main products have smaller discounts.

Stats:

• Platforms: Meta​

• Active for 37 days

• Landing Page

To see the full ad, go here 

#2 “Free Product” by Usehuron

Everyone loves 'Free' stuff. In this ad copy, the brand directs user attention to the items that come for free. It does this by using capitalized headlines and adding red color, which instantly grabs attention

Stats:

• Platforms: Meta​

• Active for 120 days

• Landing Page

To see the full ad, go here 

#3 “Countdown Offer” by Silly George Lashes

Another way to use FOMO is with a countdown offer. By setting a time limit (like 24 hours, details in the full ad copy), you create the illusion that users will lose this special deal if they don't make a purchase today.

Stats:

• Platforms: Meta​

• Landing Page

To see the full ad, go here