Growth Catalyst Club

7 Best "Us vs Them’ Ads (And Why They Convert Like Crazy)

The right ad can be a catalyst for business growth. So I curated a list of ads you can steal this week.

#1 “Healthy vs Not Healthy” by ZoRaw

A perfect example from the fitness industry! You can see how they're selling their product through numbers because it demonstrates how the product solves the key problem of the target audience: eating sweets without gaining weight.

Stats:

• Platforms: Meta​

• Active for 21 days

• Landing Page

To see the full ad, go here 

#2 “Random Brand VS Our” by Rejuvia

It’s another great example of how you can play with the 'vs' format by comparing it to a random brand. Emojis will help you underline core selling points and emphasize the most important things.

Stats:

• Platforms: Meta​

• Active for 16 days

• Landing Page

To see the full ad, go here 

#3 “With Us vs Without Us” by Zapier

This is a great example of selling a product through the illusion of losing something. They enhance it with universal accessibility bullet points, ensuring increased user productivity as highlighted in the headline

Stats:

• Platforms: Meta​

• Active for 56 days

• Landing Page

To see the full ad, go here 

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