4 Finance Ads Crushing It On Facebook Right Now

....And What You Can Learn From Them

Author

Andy at Growth Catalyst Club
December 03, 2024

In partnership with

Have you seen an ad that stops you in your tracks and sticks with you, long after you saw it?

Today, I will show you 4 of them in the finance niche and why they work.

But before we continue, check this out!

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#1 - Meme Videos Sell

This ad doesn’t look like an ad. And that’s one thing about great ads, they don’t look like ads!

Even though it’s a user generated content (UGC), it feels like a meme you’d casually enjoy watching on your timeline, making it stand out from thousands of other “boring” UGCs out there.

It grabs attention without feeling “salesy.”

Why Does It work?

The hook is attention grabbing;

“This is why I don’t trust anybody with a suit and tie.” 

Really? That’s funny, bold and makes you stop scrolling.

Relatable Problem; He transitioned into sharing a common problem with the viewer, “expensive insurance every month – even when they own regular cars!” Making the viewers instantly feel understood. 

The Solution; A better and cheaper alternative; the viewer can get the same thing at a cost less than half the price, presenting the product as an easy fix.

Smart Flow! 

Can you see the progression?

It starts as a funny meme, transitioned into a relatable problem the viewer has, the provided the solution at half the cost, before selling the product! 

It’s like telling a story with a satisfying ending.

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There isn’t so much about the visuals of this ad but the voice over is a powerful ad copy!

It ties into a hot topic, AI, and makes it relevant to the viewer’s life by continuing an ongoing conversation in their heads.

Why Does It Work?

The hook grabs attention instantly;

“On November 30th, the world changed forever.” 

This prompts a question in the reader’s mind… “What made the world change? (They want an answer to this so they keep watching)

It’s dramatic, intriguing and pulls you in immediately.

Relatable Trend; Everyone’s talking about ChatGPT, so the ad feels familiar and timely.

Social Proof; “250,000+ traders already use this.” Numbers like this make the product sound trustworthy.

No Risk: It’s free! People are more likely to try it when there’s no cost involved.

Visually, this ad can be better, by adding a quick visual showing how AI trading works to help viewers picture using it.

Ad 3 knows exactly what it’s doing!

I mean what’s a granny with retro sunglasses doing at the wheel? 

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